Newcastle reveals new global partnership with Guinness
Newcastle United has announced a significant global partnership with Guinness, combining two well-known brands with enthusiastic supporters around the world. This agreement will allow the famous Irish stout – along with Guinness 0.0 – to be served throughout St. James’ Park, from the concourses to hospitality suites, offering Magpies fans a new matchday experience to relish. Guinness had previously demonstrated its support for the Toon Army earlier this summer by sponsoring the club’s exclusive fan event in South Korea during their pre-season tour. Over 250 fans participated alongside Newcastle players and legends for an afternoon filled with entertainment, giveaways, and, naturally, a few pints – celebrating the spirit of the black-and-white faithful, whether at home or around the globe. Guinness is a drink beloved around the world. / NUFC Newcastle United’s Chief Commercial Officer, Peter Silverstone, stated: “Newcastle United and Guinness are two legendary global names that were meant to join forces. They will aid us in creating unforgettable experiences for fans in Newcastle and beyond.” Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, commented: “Newcastle United is a renowned one-city club with a devoted fanbase that reaches far and wide across the world. We are thrilled to enhance and expand our connection with football and initiate new traditions with the Geordie fans globally.” From the Gallowgate End to Guinness enthusiasts worldwide, this partnership aims to unite football and stout in a unique way. As for Newcastle Brown Ale’s perspective on this… well, that’s a discussion best had over a pint. READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN
Published: 2025-08-16 07:00:00
source: www.90min.com
