The members of FC Barcelona’s board of delegates permitted, in the course of the Extraordinary Meeting held on Saturday, twenty first December, the brand new sponsorship settlement between the membership and Nike – it has been formally confirmed.
The settlement, which runs till 2038, was ratified with none debate, with 419 votes in favour, 27 in opposition to, and 22 abstentions.
Joan Laporta and his board succeeded in securing approval for a deal that they described as “essential for the establishment’s economic system, each now and within the medium-term future.”
Laporta repeated on a number of events that that is “the very best sports activities gear sponsorship contract in world soccer.”
He highlighted the importance of the settlement with Nike, stating it’s essential “to guard the membership’s mannequin of associative possession.”
The Barcelona president expressed his satisfaction with the overwhelming approval, stating that it “confirms the membership’s monetary restoration and vastly aids with monetary truthful play.”
🎙️Les declaracions més destacades del President del FC Barcelona, @JoanLaportaFCB: ❝L’acord amb Nike millora l’economia del Membership❞ pic.twitter.com/xOyM14wWrB
— FC Barcelona (@FCBarcelona_cat) December 21, 2024
Particulars of the settlement
Though the board couldn’t disclose many specifics on account of confidentiality agreements, some particulars of the contract had been shared in the course of the meeting.
The brand new deal features a renewal bonus, a set quantity per season, and a variable quantity primarily based on the variety of titles received (with out penalties). The contract is structured to extend, with a revaluation of between 10% and 15%.
The entire earnings from the settlement will quantity to roughly €1.7 billion by 2038, the yr the contract concludes. The renewal bonus can be €150 million, which can be prorated throughout the 14 years of the contract.
The deal is split into two phases: the primary till 2028, with an annual improve of about €45 million, and the second section till 2038, with an identical annual improve of about €60 million.
Nike’s rights
Nike will proceed as Barcelona’s principal sponsor, which grants them a number of rights. Their promoting will seem within the stadium, Palau, Johan Cruyff stadium, and the Ciutat Esportiva Joan Gamper.
Nike can even have entry to gamers from each the boys’s and girls’s first groups, in addition to athletes from different skilled sections of the membership, for promoting functions.
They may be capable of host occasions on the membership’s services, promote merchandise by means of Barcelona’s social media platforms, and have a presence within the new Spotify Camp Nou. Moreover, Nike will identify one of many VIP rooms within the new stadium.
