Borussia Dortmund to ‘address’ away kit controversy after fan revolt
Borussia Dortmund’s fresh away kit for the 2025/26 season has ignited anger among fans, leading the club to recognize the discontent and promise to take action. The uniform, which features a white base along with black sleeves and neon yellow accents, was debuted during Saturday’s 2-0 Bundesliga victory over Heidenheim. Instead of eliciting enthusiasm, its introduction was greeted with frustration both in the stands and online. Supporters revealed banners denouncing it as “the cruelest jersey in the league,” while chants of “We want black and yellow jerseys” resonated before the match, serving as a sharp reminder of the club’s iconic colors. On social media, the response was similarly harsh. Numerous fans labeled the design as a betrayal of Dortmund’s rich heritage, with some arguing it resembles a training jersey more than a garment suited for the renowned Schwarzgelben. Club executives have now vowed to pay attention. Managing director Carsten Cramer has taken direct accountability for the situation, stating to reporters: “We’ve noted the criticism, and we’re taking it seriously. The responsibility is mine. We cannot always satisfy everyone when it comes to jersey selection.”Carsten Cramer. / ANP/GettyImages Sporting director Sebastian Kehl provided a more tempered outlook, reminding supporters that opinions on kit designs are often divided. “I think we encounter differing views about jerseys annually,” he mentioned. “It’s impossible for a Borussia Dortmund jersey to receive unanimous approval. At its core, we know which colors signify our city and our club, and that this is showcased in the design of nearly all our jerseys.” He humorously added: “Nonetheless, there are some who desire something younger, more innovative, more creative. The new jersey helped BVB secure three points in Heidenheim. I’d call that a successful jersey. Everything else is a conversation that we as a club find perfectly normal.” Whether the kit will see the field again when Dortmund plays against Mainz on September 27 is uncertain, but if it does, it’s assured that Dortmund fans will have plenty to express about it. READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN
Published: 2025-09-19 13:55:00
source: www.90min.com
