Liverpool, New Era Collaborate to Launch Curated Headwear Collection
Following the record transfer of Alexander Isak from Newcastle United, Liverpool has made another significant addition off the field. The club has revealed New Era, the renowned cap manufacturer, as their official headwear supplier, symbolizing the brand’s latest venture into the realm of football. Established in 1920 in Buffalo, New York, New Era has become an integral part of sports apparel, producing hats for Major League Baseball, the NBA, and numerous other leagues. Celebrated for its cultural influence, high-quality craftsmanship, and distinctive designs, the brand is now focusing its attention on Anfield. To mark this new alliance, New Era and Liverpool have launched a curated collection that includes a variety of signature styles — such as the 9FORTY curved visor, 9FIFTY snapback, bucket hat, unstructured 9TWENTY, 19TWENTY golfer, trucker, and beanie. Each item features the club’s iconic colors, alongside dual branding and details like the club crest, founding year, and select designs that proudly display the words of the anthem ‘You’ll Never Walk Alone.’ Lee Dwerryhouse, senior vice-president of merchandising at LFC, commented: “We’re thrilled to partner with New Era, a legendary brand with an extensive history in headwear. Their skills and standing in this sector make them a fantastic addition to our retail lineup, particularly in such a crucial product category for our supporters.” The complete Liverpool x New Era collection is now available exclusively through the club’s official store. READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN
Published: 2025-09-07 07:00:00
source: www.90min.com
