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Instagram spotlighted trailblazing creators who captured the nation’s consideration.
The Asoka make-up development grew to become a success in lots of nations.
The Indian tendencies went worldwide on Instagram this yr, and our desi girls and boys influenced folks globally. The yr noticed the nation double-tap its technique to international prominence. The platform’s 12 months-in-Evaluate highlighted how India formed the digital world this yr.
Indian artists made headlines with groundbreaking collaborations. Diljit Dosanjh teamed up with US rapper Saweetie for the music Khutti. King joined Nick Jonas for Maan Meri Jaan. Harsh Likhari partnered with Canadian artist Connor Worth for Customs. These partnerships blended genres and bridged borders.
Make-up tendencies and Bollywood nostalgia additionally dominated the worldwide stage. The Asoka make-up development grew to become a success in nations akin to Indonesia, Nigeria and Slovakia. In Japan, creators lip-synced to dialogues from Bollywood classics like Kabhi Khushi Kabhie Gham. Even Western creators, akin to Drew Hicks and Agu Stanley, gained consideration for producing content material in Indian languages.
Indian regional music dominated Instagram reels. Tracks such because the Haryanvi music Jale 2 and Punjabi hit Ve Haaniyaan impressed 9.7 million and three.9 million reels, respectively. Marathi, Tamil and Bhojpuri songs additionally made waves, with Gulabi Sadi, Aasa Kooda and Bandookk turning into favourites. International hits like Huge Dawgs and Taambdi Chaambdi additionally fueled Instagram tendencies.
Bollywood songs contributed to the reel frenzy. Tauba Tauba from Dangerous Newz, Aaj Ki Raat from Stree 2 and Akshath Acharya’s Nadaaniyan garnered thousands and thousands of reels.
Instagram additionally spotlighted trailblazing creators who captured the nation’s consideration. Rapper Hanumankind, eco-warrior Nancy Tyagi, tea artist Dolly Chaiwala and the viral Vada Pao Lady grew to become icons of 2024. Their distinctive abilities and personalities resonated with audiences throughout the nation.
The report showcased how Indian creativity left a worldwide influence. It emphasised the platform’s function in selling the whole lot from make-up tendencies to music and artistry. With such a powerful yr behind, all eyes are on what 2025 will convey.
